Solowiz’s site audit tool scans your website for the technical, on-page and speed issues that hold back your Google rankings, then ranks the fixes by priority. Enter your URL, run the audit and see exactly what to fix first. No installation and no SEO expertise needed.
Built for Dubai and UAE businesses, including bilingual English and Arabic websites.
A site audit tool is software that scans a website and reports the problems affecting how search engines crawl, index and rank it, and how visitors experience it. It flags broken links, missing title tags, slow pages, mobile usability faults, HTTPS errors and structured data mistakes, then groups the findings by severity so you know where to start.
You may also see it called a website audit tool, SEO audit tool, website SEO checker or site health checker. The job is the same: find what is wrong before it costs you traffic and enquiries.
The audit covers the areas that most often explain why a good website underperforms in search.
Slow pages lose visitors before they read a word. The audit reports Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS) and shows how each compares with Google’s “good” thresholds: 2.5 seconds, 200 milliseconds and 0.1.
Viewport settings, tap-target spacing, readable text sizes, HTTPS configuration and mixed-content warnings are checked, because a page that works on desktop but fails on a phone or triggers a browser security warning will lose both rankings and trust.
The audit validates schema markup and looks at hreflang tags, which are easy to misconfigure on bilingual English and Arabic sites and can send the wrong language version to the wrong searcher.
Visibility now includes answers generated by ChatGPT, Gemini, Perplexity and Google’s AI features. The audit checks whether AI crawlers can access your content, whether pages use clear headings and answer-ready sections, and whether your business details are consistent and marked up, so AI systems can understand and cite you accurately.
An audit can return dozens of items, and not all of them matter equally. Sort them by impact, not by count.
| Priority | What it means | Typical examples | When to fix |
|---|---|---|---|
| Critical | Stops pages being crawled, indexed or loaded | Accidental noindex tags, server errors, blocked key pages, broken HTTPS | Immediately |
| High | Weakens rankings or user experience at scale | Duplicate titles, redirect chains, failing Core Web Vitals, broken internal links | Within two weeks |
| Medium | Limits performance on specific pages | Missing meta descriptions, oversized images, missing alt text | Next content or dev cycle |
| Low | Polish and best practice | Overlong titles, minor markup warnings | When convenient |
Google measures Core Web Vitals at the 75th percentile of real visits. The thresholds published on web.dev are:
| Metric | What it measures | Good | Poor |
|---|---|---|---|
| LCP (Largest Contentful Paint) | Loading speed | 2.5 seconds or less | More than 4 seconds |
| INP (Interaction to Next Paint) | Responsiveness | 200 ms or less | More than 500 ms |
| CLS (Cumulative Layout Shift) | Visual stability | 0.1 or less | More than 0.25 |
Google has described the ranking weight of these metrics as small, so treat speed as a user-experience gain first and a ranking tiebreaker second. A perfect score is not the goal. Removing the problems that block crawling and slow down real visitors is.
Search results for Dubai services are crowded, and most local businesses change their websites often: new landing pages, plugin updates, redesigns, bilingual versions. Each change can quietly introduce broken links, duplicate pages or slower load times.
Regular audits matter most for businesses where a single enquiry carries high value, such as real estate, clinics, law firms and startups, and for online stores built on platforms such as Shopify or WordPress.
| Site audit tool | Full SEO audit by a specialist | |
|---|---|---|
| Best for | A fast first look and regular health checks | Strategy, migrations and stalled growth |
| Depth | Technical, on-page, speed and AI readiness checks | Adds content, backlinks, competitor gaps and conversion review |
| Output | Prioritised list of issues | Written plan tied to your business goals |
| Judgement | Automated rules | Human review of what matters for your market |
Use the tool to find the issues. If the results point to deeper problems, such as traffic drops after a redesign or no visibility for your main services, our SEO audit service in Dubai turns the findings into a plan, and our technical SEO team can fix what the audit uncovers.
Whichever tool you use, check these five things before you trust the output:
Enterprise suites such as Semrush and Ahrefs run deep, scheduled crawls across large sites. Desktop crawlers such as Screaming Frog suit technical specialists, and its free version covers up to 500 URLs. Google Search Console shows how Google itself sees your site and is worth setting up alongside any audit tool. A quick audit is the fastest way to find out whether a deeper crawl is worth your time.
Yes. You can audit your website at no cost, and there is nothing to install.
Scores depend on each tool’s methodology, so compare your own results over time rather than chasing a number. A healthy site has no critical issues, passes Core Web Vitals on its key pages and improves between audits.
Monthly suits most business websites. Run an extra audit after a redesign, migration, CMS or plugin update, or major content change. Large online stores benefit from weekly checks.
Fixing crawl errors, duplicate pages and slow templates removes obstacles that can hold rankings back, but rankings also depend on content quality, backlinks and competition. No audit can guarantee a position.
A site audit is an automated scan of technical and on-page health. An SEO audit is a broader, expert-led review that also covers content strategy, backlinks, competitors and search intent.
Yes. The audit reads your live pages and checks hreflang and language settings, so you can test each language version separately.
It describes how easily AI assistants such as ChatGPT, Gemini and Perplexity can access, understand and cite your content. Clear headings, direct answers, consistent business details and crawlable pages all help.
Yes. Because it analyses your live pages, it works on any platform.
Run the audit, fix the critical issues first, and measure again. If you would rather have a specialist interpret the results, our team is based in Dubai and can help.
Prefer to talk to someone first? Contact the Solowiz team.
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